Get your brand cited by AI
More people are skipping Google’s results and asking AI instead. They open ChatGPT, Perplexity, or Google’s AI Overviews, ask a question, and get a straight answer with a few brands named in it. If yours is one of them, you win a customer who trusts the recommendation. If it isn’t, you’re invisible — and you may not even know it.
I’m Marcus Taylor, and generative engine optimisation (GEO) is about making sure AI names you. It’s newer than SEO, but the fundamentals are things I’ve worked with for years.
What is GEO?
GEO, or generative engine optimisation, is the work of getting your brand referenced in answers from AI tools like ChatGPT, Perplexity, and Google’s AI Overviews. Instead of ranking a page, the goal is to become a source the AI trusts and cites when someone asks a question in your area.
How is GEO different from SEO?
SEO gets you a spot in a list of links. GEO gets you named inside an answer. With SEO, the user still clicks through and lands on your site. With GEO, the AI often answers directly, so being mentioned in that answer is the whole prize.
The two overlap far more than people expect. The signals that get you cited by AI — clear expertise, well-structured content, and credible third-party mentions — are largely the same ones that lift your Google rankings. That’s why GEO works best sitting on top of solid SEO foundations, not instead of them.
Why GEO matters now
AI search has gone from novelty to habit fast. Buyers use it to shortlist tools, find suppliers, and check who’s worth talking to. When AI hands over a shortlist, it carries the weight of a recommendation. The user didn’t have to hunt for you, so being on that list is valuable.
Here’s the part worth acting on: it’s early. Most of your competitors aren’t thinking about this yet. The businesses that build AI visibility now will be the default answers by the time everyone else catches on.
What’s included in my GEO service
AI visibility audit
First, we find out where you stand. I run the questions your customers would ask through the main AI tools and see who gets named. If it’s not you, we find out who it is and why. That gives us a clear starting point and something to measure against.
Positioning and expertise
AI can’t cite you for something it can’t tell you do. Vague positioning gets passed over. I’ll help you get sharp and specific about what you’re known for, then make sure that shows up plainly across your site: the homepage, the About page, and your key content.
Content built for AI citation
Some formats are almost purpose-built for AI to pick up: clear FAQs, direct answers, definitions, and comparison pieces. I’ll shape your content so it answers real questions in the way AI models like to quote: concise, well-structured, and jargon-free.
Third-party footprint
Your own site isn’t enough. For AI to treat you as authoritative, other credible sources need to mention you. I’ll advise on digital PR, guest articles, directories, and original data — the external signals that build a citation footprint faster than anything else.
Technical structure
Schema markup, clean headings, and machine-readable content help AI understand and extract what you’ve written. It’s the same tidy technical work that helps SEO, doing double duty for GEO.
How long does GEO take?
Longer than you’d like, and I won’t pretend otherwise. AI models have training cutoffs and update on their own schedules, so new content doesn’t feed through overnight. What you’re really building is a reputation across your site and the wider web, and that compounds over months.
The flip side is that once AI starts citing you, it tends to keep doing it. Start now and you get a real head start on the businesses still waiting to see how this plays out.
Who this is for
GEO suits SMEs and sole traders across the UK who want to be found as AI reshapes search. It’s an especially good fit if your customers research before they buy — because that research increasingly starts with a question typed into an AI tool.
Frequently asked questions
Can you guarantee ChatGPT will cite my brand?
No. No one can control what an AI model says, and anyone claiming otherwise is selling you something. What I can do is build the expertise, content, and credibility signals that make citation far more likely, then track how your visibility improves.
Is GEO just SEO with a new name?
There’s real overlap, but no. SEO optimises for ranked links; GEO optimises for being named in AI answers. The tactics share DNA, but the targets, testing, and content formats differ. Good SEO makes GEO easier, which is why I often recommend doing them together.
How do you measure GEO if there are no rankings?
By testing directly. I run your core customer questions through ChatGPT, Perplexity, and AI Overviews on a regular schedule and track whether — and how often — you get mentioned. It’s less tidy than a rankings report, but it tells you what’s actually happening.
Do I need SEO before GEO?
Not strictly, but it helps a lot. GEO builds on the same foundations, so a healthy, well-structured site with credible content is already halfway there. If your SEO is weak, we’ll usually shore that up as part of the GEO work.
Which AI tools does this cover?
The ones your customers actually use: ChatGPT, Perplexity, Google’s AI Overviews, and Claude. The principles carry across them, because they all reward the same thing — clear, credible, well-referenced expertise.
Let’s have a chat
Curious whether AI is naming you or your competitors? Book a chat and I’ll run a quick check, then tell you straight what it would take to change the answer.
Book a chat