How to get your brand cited by ChatGPT: a step-by-step guide

May 29, 2026

A few years ago, the goal was simple: rank on page one of Google. If your content sat at the top, the traffic followed. That’s still worth doing – but it’s no longer the whole game. More people are using ChatGPT, Perplexity, and Google’s AI Overviews to get answers directly. They ask a question, get […]

How to Implement Generative Engine Optimisation (GEO) in 2026

April 23, 2026

Marcus Taylor · April 23, 2026 · 8 min read Learn how to implement Generative Engine Optimization (GEO) for ChatGPT, Perplexity, and Claude. Proven tactics from a specialist lender’s 2024 rollout. Generative Engine Optimization isn’t theoretical anymore. While most marketing teams are still debating whether AI search matters, your competitors are already adapting. If you’re […]