From the blog

Practical thinking, plainly written.

Plain-English writing on SEO, GEO, and how businesses get found when customers ask AI.

AI search | 29 May 2026 · 7 min read

How to get your brand cited by ChatGPT: a step-by-step guide

Ranking on Google isn't enough anymore. Here's how to get your brand named in ChatGPT, Perplexity and AI Overviews when your customers ask questions.

GEO | 23 April 2026 · 5 min read

How to Implement Generative Engine Optimisation (GEO) in 2026

Learn how to implement Generative Engine Optimization (GEO) for ChatGPT, Perplexity, and Claude. Proven tactics from a specialist lender's 2024 rollout.