Turn website visitors into customers
You can win all the traffic in the world and still lose the sale. If your website confuses people, buries the thing they came for, or makes them work too hard, they leave — and they rarely come back. UX strategy is about closing that gap between visiting and buying.
I’m Marcus Taylor, and UX strategy is where a lot of my career has been spent. I led digital and UX for financial services brands, where a confusing form or an unclear next step costs real money. That’s the same eye I bring to your site.
What is UX strategy?
UX strategy is the work of shaping your website around how people actually behave, so more of them take the action you want. It covers understanding your visitors, mapping their journey, removing friction, and guiding them clearly toward enquiring, buying, or signing up.
Why UX matters more than you think
Marketing gets people to your site. UX decides what happens next. Spend money driving traffic to a page that doesn’t convert and you’re pouring water into a leaky bucket.
There’s a search angle too. Google pays attention to how people use your site — whether they stick around, find what they need, and get things done. A better experience often means better rankings, so UX quietly supports your SEO at the same time. It’s rare to find work that helps both conversions and search, but this does.
What’s included in my UX strategy service
UX review
I go through your site the way a customer would and find where they get stuck. Confusing navigation, unclear calls to action, slow or clunky pages, forms that ask too much: the friction points quietly costing you enquiries. You get a prioritised list of what to fix first.
User journey mapping
Most sites are built around the business, not the visitor. I map the real path someone takes from landing on your site to becoming a customer, then straighten out the bends. When the next step is always obvious, more people take it.
Conversion optimisation
Small changes to the pages that matter often beat a full redesign. Clearer messaging, better-placed calls to action, simpler forms, stronger trust signals: the tweaks that lift your conversion rate without touching the rest of the site.
Information architecture
If people can’t find it, it may as well not exist. I’ll help you organise your content and navigation so visitors — and search engines — can see what you offer and get to it fast.
Practical recommendations
No 80-page report that gathers dust. You get clear, prioritised actions you or your developer can actually implement, ordered by impact so you know what to do first.
Do I need a full website redesign?
Usually not, and I’ll tell you honestly if you do. Most sites don’t need rebuilding — they need the right fixes in the right places. A handful of targeted changes to your key pages often does more than an expensive redesign that changes how things look without changing how they work.
Who this is for
My UX strategy service suits SMEs and sole traders across the UK who are getting traffic but not enough enquiries or sales. If people are landing on your site and leaving without doing anything, that’s a UX problem — and it’s usually a fixable one.
Frequently asked questions
What’s the difference between UX and web design?
Web design is mostly about how a site looks. UX is about how it works — whether people can do what they came to do, easily. A site can look beautiful and still frustrate everyone who uses it. I focus on the experience, not just the aesthetics.
How do you know what to change?
Through a mix of expert review and evidence. I draw on established usability principles and, where it’s available, your own data: how people move through the site, where they drop off, what they ignore. The changes are grounded in behaviour, not guesswork or my personal taste.
Will better UX help my SEO?
Often, yes. Google rewards sites that people find easy to use and useful. Faster pages, clearer structure, and content that answers the question all help rankings as well as conversions. The two go hand in hand.
Do you build the changes or just recommend them?
My focus is the strategy and the recommendations. Many clients hand the actions to their existing developer, and I’m happy to brief them so nothing gets lost. If you need a build partner, I can point you in the right direction.
How long does a UX project take?
A focused UX review is usually a matter of weeks, not months. Implementing the changes depends on their size and who’s doing the work. Because the wins are targeted, you often see results soon after the fixes go live.
Let’s have a chat
Getting visitors but not enquiries? Book a chat and I’ll take an honest look at where your site is losing people — no commitment, no hard sell.
Book a chat