Marcus Taylor.
Digital marketing, practiced.
I’m a digital marketing expert with over a decade of experience helping businesses get found online and turn that traffic into real commercial results.
My specialism is search — specifically SEO and GEO: Generative Engine Optimisation, the work of making sure your brand shows up in AI tools like ChatGPT and Perplexity, not just Google. Most people in the industry are still getting their heads around this. I was implementing it in 2024.
At Pepper Money, search became the highest-growth channel in the business.
I grew organic clicks 212% and impressions 406% in a single year, making organic the highest-growth channel in the business.
I built a HubSpot lead nurturing campaign that generated over £3m in revenue, managed £1m+ budgets across multiple channels, and scaled a team from two to five while cutting £150k in agency costs by building in-house capability instead of outsourcing it.
B2B and B2C, in regulated industries, at senior level, with commercial KPIs on everything I do.
Traffic is half the work. Turning it into revenue is the other.
I have a genuine interest in UX. I’ve led full website redevelopments, run CRO programmes, and built data decision frameworks using GA4 and attribution modelling.
Good search strategy and good user experience aren’t separate things in my head — one feeds the other.
If you need someone who can build lasting organic visibility, including in AI search, I’d love to talk.
Start the conversation →A few things, none of them billable.
Outside of work, I run. A lot. Greece has a hold on me — the history, the food, the sun. I go back whenever I can.
Athens Authentic Marathon, finished 2025. Out five or six times a week, weather no object.
The history, the food, the sun. I go back whenever I can.
Retro shoot ‘em ups, if you need the translation. The collection grows.
A Nintendo collection in steady, deliberate progress.
Two clubs, opposite ends of the budget spectrum, both equally capable of breaking your heart.
Tracey, my partner, and Betty, our miniature sausage dog. Betty takes her responsibilities very seriously.
Practical thinking,
plainly written.
How to Implement Generative Engine Optimisation (GEO) in 2026
Marcus Taylor · April 23, 2026 · 8 min read Learn how to implement Generative Engine Optimization (GEO) for ChatGPT, Perplexity, and Claude. Proven tactics from a specialist lender’s 2024…
Read more →Let’s make your digital
presence worth finding.
No hard sell. No jargon. Just an honest conversation about what’s working, what isn’t, and what we can do about it.